Casio G’zOne /
X Grain Surfboards
Our film department produced and directed this documentary short that explores the world of Grain surfboards. Grain surfboards are handcrafted from wood, a subject matter that speaks directly to G’zOne’s two core target markets of surfers and craftsmen.
Casio Exilim /
Camera, Phone, Book
The Casio Exilim phone is a camera, and a phone, a camera phone, if you will. The phones 5.1 megapixel camera is housed in a waterproof and shockproof unit combining Casio’s ground breaking Exilim and G-Shock technologies. It also captures video. So you can shoot video underwater. The culture of photography has been shifted by the rise of the on-camera phone. Imagery has never been more immediate and omnipresent. We now speak in pictures. To launch the Exilim phone we invited a broad range of photographers and creatives to shoot with the phone over the course of a week. A week in their lives. Putting the phone in the hands of people with a vision underlined the versatility and nuances inherent to phone photography and spotlighted the technical brilliance and cultural resilience of the Casio product. It also made for a wonderful group exhibition and limited edition book. The exhibition opened with much ado regaled with the beautiful and the damned. Media eyes were drawn to a cocktail of art and science with a gamut of coverage falling out the back door. The book itself lives on as a paper testament to the power of pictures procured from a duplicitous source.
Casio Exilim /
Camera, Phone, Event
The Casio Exilim phone is a camera, and a phone, a camera phone, if you will. The phones 5.1 megapixel camera is housed in a waterproof and shockproof unit combining Casio’s ground breaking Exilim and G-Shock technologies. It also captures video. So you can shoot video underwater. The culture of photography has been shifted by the rise of the on-camera phone. Imagery has never been more immediate and omnipresent. We now speak in pictures. To launch the Exilim phone we invited a broad range of photographers and creatives to shoot with the phone over the course of a week. A week in their lives. Putting the phone in the hands of people with a vision underlined the versatility and nuances inherent to phone photography and spotlighted the technical brilliance and cultural resilience of the Casio product. It also made for a wonderful group exhibition and limited edition book. The exhibition opened with much ado regaled with the beautiful and the damned. Media eyes were drawn to a cocktail of art and science with a gamut of coverage falling out the back door. The book itself lives on as a paper testament to the power of pictures procured from a duplicitous source.
Casio G’zOne /
Taming Alaska Shoot
Behind the scenes of the Taming Alaska shoot. An amazing journey for us all. To capture the first decent snowboard segments of the film we flew out out of Yakutat deep into the St.Elias mountain range on Big Al’s chopper. It was a life affirming flight. Upon landing Al explained to us that we would be the first humans to ever set foot on the unnamed mountain that we were to ride. These Alaskan peaks were so remote, immense and inhospitable that they remained largely unnamed and explored. These images were captured on a Lomo camera shooting Agfa Precisa slide film, that was then cross processed.
Casio G’zOne /
Apocalypse Insert
This photo book insert appeared on the front cover of Vice magazine’s Iraq issue. As part of a wider campaign it launched the Casio G’zOne cellphone to the American public. The G’zOne is a phone with a distinct USP. It is virtually indestructible and is tested to military standards against everything man and the elements can throw at it. To underline these product features and target a market that anchors around the outdoors and board sports we embarked on a journey through California’s most extreme environments working to a central theme of Apocalypse. After all, if the world does end abruptly, it will pay to have a robust cellphone.
G-Shock /
25th Anniversary
To celebrate the 25th Anniversary of the legendary Casio G-Shock watch we delivered a media event that was hosted by Spike Lee and featured a performance by Kanye West at an exclusive venue in New York. A complete timeline of the brands development and history alongside current product line and collaborations from the Casio archive was presented to New York’s most influential members of the press and tastemakers.
Over 59 million people reached with an estimated advertising value of over $1 million dollars. Indivduals that were successful product placed include Chris Brown, Teyanna Taylor, Musiq, Tim Kash, Ellen Degeneres, Chingy, De La Soul, Young Jeezy, Mos Def, Jeffstaple, Nas, Missy Elliott, and Forrest Whittaker. Securing coverage in key media outlets such as: Death + Taxes, Nylon, WWD, DNR, Complex, The Source, XXL, Giant Magazine, The New York Times, men.style.com.
