Nike Sportswear /
We Are Athletics West
The Nike Sportswear Fall / Holiday Collection was inspired by the heritage of the Athletics West running team and the spirit of a new breed of urban runner. We were asked by Nike to create an energy space with mixed media content to articulate the brand and product stories to media. The New York Bridgerunners were selected to be the focus for the content generation.
Photographer Tim Barber was commissioned to capture still imagery of this rogue group of urban athletes as they ran the bridges of New York. The photography was hung inside the space and presented as an editioned 96 page book. The photography was supported by three short format films directed by Tom Phillips. The content was presented alongside a spatial design and installation at The New Museum that took inspiration from bridge materials and structure.
The experience gave visitors an engaging window into the collection and the category. Panoramic views of the Lower East Side provided a direct line of sight to the three bridges that were shot as locations creating a unique synergy between the space, the content and the city.
Nike Train To Be Strong /
Miami
As part of a program of activity delivered against Nike’s Women’s Training brand pillar this showroom installation housed a media event in Miami that presented that seasons collection to select media. The wider activity worked to Communicate relevant product stories and the ‘Train to be Strong’ philosophy. We developed deeper relationships with national media and helped deliver enriching stories.
Nike Train To Be Strong /
Collateral
Invites designed and produced for Nike Women Train To Be Strong Media presentations in Miami and Los Angeles
Nike Train To Be Strong /
Look Book
Look Book and brand imagery created to showcase seasonal Nike Women’s training product. Shot at a high school track in Pasadena by Danielle Levitt the imagery struck a balance between a performance and lifestyle aesthetic. The book and imagery was used to support wider activity executed for the brand in the Women’s Training space.
Nike /
NYC Marathon
The New York Marathon. A triumph of athleticism. Competitors from around the globe run through the fabled Five Boroughs to the plaudits of Gotham’s subjects. Nike asked us to create a marketing collateral piece that would resonate with the runners, something that would make them think, something that would make them smile, something that they would keep. In response we created this customizable postcard pack that allowed the runners to fill in their own blanks.
