PlayStation /
Brand Imagery
The pictures that you will find directly to the right of these words were captured for PlayStation. Shot by the irrepressible R.J. Shaugnessy the sequence of images were captured over a 3 day shoot covering studio, domestic and outdoor locations in and around LA. We shot a lot. The images we see here are merely a fraction of the final body of work. We believe in art direction that provides a fluid structure. Parameters are important but they should not be allowed to cage the magic.
PlayStation /
GDC 2009 Installation
For the 2009 GDC conference we designed and produced a trade show booth concept based around the brand theme of ‘Community’. Creative direction centered around conversation and was executed as interactive speech bubbles, incorporating quotes from the language of the gaming and social communities to create a unified method of presenting forthcoming hardware and game titles.
We also executed a creatively themed “Blow Up” party, with live headline performance from Janelle Monae, with a supporting cast of DJ’s. The event environment consisted of branded inflatable objects integrated into the venue and surrounding area, alongside indoor and exterior projections of a commissioned short film on ‘inflatable living’.
