Fred Perry briefed us to focus our efforts on communications around a brand heritage message to drive awareness through utilizing seasonal collaboration efforts to target specific media groups and maintain news profile.

We undertook a product placement drive developing relationships for the brand with The Kills, Feist, Hayden Christiensen, The Blondelles, Daisy Lowe, Ellen Page and David Bowie.

We achieved a reach of 61 million people across key media including: Nylon, GQ, Esquire, DNR, Details, Fader, Complex, New York Times, Spin, Missbehave, Swindle, XLR8R, Metro.pop, Interview, menstyle.com. distribution increased in the US by 15%