Edun /
Pre-Fall Fashion Shoot
Founded by Ali Hewson and her husband Bono, Edun is a fashion brand with a mission, a brand known for its timeless and innovative collections, a business driven to bring trade and industry to areas of the world that need it most. 2010 saw the brand moving through an exciting period of evolution. A partnership with LVMH and a new design team lead towards a relaunch of the brand.
We were brought on board to shoot fashion and documentary content centered around the Pre-Fall collection. All the imagery was captured on location in Gulu, Northern Uganda, an area Edun are active in rebuilding after years of conflict. With a crew consisting of Photographers Neil Stewart and Kevin Ito, Director Peter Sutherland and full representation from the core Edun team the shoot captured a wealth of assets for the brand across the pillars that stand at the heart of the brand, fashion and mission.
Edun /
Adam & Eve
God charges Adam to tend the garden in which they live, and specifically commands Adam not to eat from the Tree of Knowledge of Good and Evil. Eve is quizzed by the serpent concerning why she avoids eating off this tree.
Edun /
Pop-Up Shops
To conceptualize, produce and market two Pop-Up Shops for the ethical fashion label EDUN in San Francisco and Los Angeles with the Fall/Winter 2008 collection.
The projects aim was to build relationships with key retailers and to reignite the EDUN story to core and new consumers.
Marketing emphasis was placed on PR and word of mouth by partnering with the right stores and people “on
the ground” in each city.
