exposure USA http://wearealwayshere.com Thu, 05 Aug 2010 15:44:58 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Outside TV / Broadcast Identity http://wearealwayshere.com/?p=1627 http://wearealwayshere.com/?p=1627#comments Fri, 23 Jul 2010 20:38:27 +0000 Tom Phillips http://wearealwayshere.com/?p=1627

]]> http://wearealwayshere.com/?feed=rss2&p=1627 0 Nike Sportswear /We Are Athletics West http://wearealwayshere.com/?p=1246 http://wearealwayshere.com/?p=1246#comments Tue, 18 May 2010 20:52:40 +0000 Tom Phillips http://wearealwayshere.com/?p=1246 Photographer Tim Barber was commissioned to capture still imagery of this rogue group of urban athletes as they ran the bridges of New York. The photography was hung inside the space and presented as an editioned 96 page book. The photography was supported by three short format films directed by Tom Phillips. The content was presented alongside a spatial design and installation at The New Museum that took inspiration from bridge materials and structure.
The experience gave visitors an engaging window into the collection and the category. Panoramic views of the Lower East Side provided a direct line of sight to the three bridges that were shot as locations creating a unique synergy between the space, the content and the city.]]>

]]> http://wearealwayshere.com/?feed=rss2&p=1246 0 Microsoft / Kin Events http://wearealwayshere.com/?p=1275 http://wearealwayshere.com/?p=1275#comments Tue, 18 May 2010 20:52:22 +0000 Tom Phillips http://wearealwayshere.com/?p=1275 The Spot campaign comprises a series of secret shows by A-list musicians at odd and unexpected locations. We launched in San Francisco with N.E.R.D. playing a parking garage, NYC saw The Spot graced by The Black Keys, Passion Pit and The Ting Tings and there is a lot more to come.
Each show is promoted using selected socialologists who release the show details via social media on the day of the event. Supported by tease projections and wildpostings in the week leading up to the event the combined effect has created huge lines and noise around each event. Each live event is shot and broadcast by a location team lead by director D.W. DeVries with the footage from each show being further used to tease and promote future activity.]]>

]]> http://wearealwayshere.com/?feed=rss2&p=1275 0 Dr. Martens / DM50 Campaign http://wearealwayshere.com/?p=1223 http://wearealwayshere.com/?p=1223#comments Tue, 18 May 2010 20:52:12 +0000 Tom Phillips http://wearealwayshere.com/?p=1223 In order to reinforce their position in the market, herald their connection with music & youth culture, we created a campaign that was rooted in music in order to reinvigorate wearers of old, challenge current perceptions about the brand & their product as well as introduce new consumers to Dr. Martens.
To leverage their heritage in music, we commissioned 10 contemporary musicians from various genres of music around the world to reinterpret cult classic tracks from the brand’s history. Video directors were then curated to transform the tracks into music videos. The result was a body of work that illustrated the link to youth culture while celebrating their heritage as well as showcased a range of new product that is currently redefining Dr. Martens.
The tracks & music videos were complimented with an intimate documentary on the artists during the recording process. As a digital based execution the hub of the campaign resides on drmartens.com, where all videos can be viewed as well as free track downloads are available. ]]>

]]> http://wearealwayshere.com/?feed=rss2&p=1223 0 Edun /Pre-Fall Fashion Shoot http://wearealwayshere.com/?p=1308 http://wearealwayshere.com/?p=1308#comments Tue, 18 May 2010 20:50:07 +0000 Tom Phillips http://wearealwayshere.com/?p=1308 We were brought on board to shoot fashion and documentary content centered around the Pre-Fall collection. All the imagery was captured on location in Gulu, Northern Uganda, an area Edun are active in rebuilding after years of conflict. With a crew consisting of Photographers Neil Stewart and Kevin Ito, Director Peter Sutherland and full representation from the core Edun team the shoot captured a wealth of assets for the brand across the pillars that stand at the heart of the brand, fashion and mission. ]]>

]]> http://wearealwayshere.com/?feed=rss2&p=1308 0 Edun /Adam & Eve http://wearealwayshere.com/?p=1113 http://wearealwayshere.com/?p=1113#comments Tue, 19 Jan 2010 18:08:40 +0000 Tom Phillips http://wearealwayshere.com/?p=1113

]]> http://wearealwayshere.com/?feed=rss2&p=1113 0 Casio G’zOne / X Grain Surfboards http://wearealwayshere.com/?p=865 http://wearealwayshere.com/?p=865#comments Thu, 07 Jan 2010 20:41:41 +0000 Tom Phillips http://wearealwayshere.com/blog2/?p=865

]]> http://wearealwayshere.com/?feed=rss2&p=865 0 PlayStation / Brand Imagery http://wearealwayshere.com/?p=852 http://wearealwayshere.com/?p=852#comments Thu, 07 Jan 2010 20:21:32 +0000 Tom Phillips http://wearealwayshere.com/blog2/?p=852

]]> http://wearealwayshere.com/?feed=rss2&p=852 0 Baffling Smoke Signals http://wearealwayshere.com/?p=750 http://wearealwayshere.com/?p=750#comments Wed, 06 Jan 2010 22:32:34 +0000 Tom Phillips http://wearealwayshere.com/blog2/?p=750
Secondly, in keeping with our wider agency identity, the matches have an obscure song title printed on their cover, 'Baffling Smoke Signals'. The song was recorded by Lee 'Scratch' Perry. The songs lyrics examine the arcane methods used to signal the election of a new pope. When white smoke rises from the chimney of the sistine chapel it signals that the papal conclave has reached a decision on the new pope, in turn, black smoke shows the conclave is still undecided. The election of Pope John Paul II in 1978 was shrouded in mystery as the white smoke that initially billowed from the sistine chapel, signalling his election, gradually turned black. Lee Perry was troubled by this discrepancy and questioned the legitimacy of Pope John Paul II through the medium of his lightly toasted dub classic, Baffling Smoke Signals. Fire and brimstone. Mediums and messages. Character building stuff. ]]>

]]> http://wearealwayshere.com/?feed=rss2&p=750 0 exposure / Holiday Invite 2009 http://wearealwayshere.com/?p=433 http://wearealwayshere.com/?p=433#comments Thu, 10 Dec 2009 02:05:21 +0000 Tom Phillips http://s84116.gridserver.com/blog/?p=433

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