Tom Binns built his brand through the sheer beauty, exuberance and antagonism of his jewelery collections. He did so in lieu of a traditional identity or logo. When he asked us to create an identity for him he wanted something that would portray his uniquely dada stance on jewelery design whilst retaining a high fashion elegance. During the creative process, which was delightfully boisterous, Tom spent a lot of time scribbling things out. Ultimately this lead us to the natural conclusion that formed the final logo set. Tom would also provide some of the best client feedback ever. A personal favourite being ‘Bugger off and fanny around a bit more and I’ll see you next Tuesday’.