Casio Exilim /
Camera, Phone, Book
The Casio Exilim phone is a camera, and a phone, a camera phone, if you will. The phones 5.1 megapixel camera is housed in a waterproof and shockproof unit combining Casio’s ground breaking Exilim and G-Shock technologies. It also captures video. So you can shoot video underwater. The culture of photography has been shifted by the rise of the on-camera phone. Imagery has never been more immediate and omnipresent. We now speak in pictures. To launch the Exilim phone we invited a broad range of photographers and creatives to shoot with the phone over the course of a week. A week in their lives. Putting the phone in the hands of people with a vision underlined the versatility and nuances inherent to phone photography and spotlighted the technical brilliance and cultural resilience of the Casio product. It also made for a wonderful group exhibition and limited edition book. The exhibition opened with much ado regaled with the beautiful and the damned. Media eyes were drawn to a cocktail of art and science with a gamut of coverage falling out the back door. The book itself lives on as a paper testament to the power of pictures procured from a duplicitous source.
Casio Exilim /
Camera, Phone, Event
The Casio Exilim phone is a camera, and a phone, a camera phone, if you will. The phones 5.1 megapixel camera is housed in a waterproof and shockproof unit combining Casio’s ground breaking Exilim and G-Shock technologies. It also captures video. So you can shoot video underwater. The culture of photography has been shifted by the rise of the on-camera phone. Imagery has never been more immediate and omnipresent. We now speak in pictures. To launch the Exilim phone we invited a broad range of photographers and creatives to shoot with the phone over the course of a week. A week in their lives. Putting the phone in the hands of people with a vision underlined the versatility and nuances inherent to phone photography and spotlighted the technical brilliance and cultural resilience of the Casio product. It also made for a wonderful group exhibition and limited edition book. The exhibition opened with much ado regaled with the beautiful and the damned. Media eyes were drawn to a cocktail of art and science with a gamut of coverage falling out the back door. The book itself lives on as a paper testament to the power of pictures procured from a duplicitous source.
Microsoft /
Bing Installation
Microsoft briefed us to create a brand installation that would mark the launch of their new search engine Bing. They asked that the activity be true to the Bing brand attributes of smart searches using the ‘decision engine’ and that the experience would create media noise, public intrigue and an iconic press image. We responded with a mesmerisingly beautiful and solidly erect searchlight that dominated the Seattle skyline and could be seen from space over the course of the launch weekend. Local blogs buzzed with debate over the genesis of the monolithic light and the activity captured the collective imagination.
Casio G’zOne /
Taming Alaska Shoot
Behind the scenes of the Taming Alaska shoot. An amazing journey for us all. To capture the first decent snowboard segments of the film we flew out out of Yakutat deep into the St.Elias mountain range on Big Al’s chopper. It was a life affirming flight. Upon landing Al explained to us that we would be the first humans to ever set foot on the unnamed mountain that we were to ride. These Alaskan peaks were so remote, immense and inhospitable that they remained largely unnamed and explored. These images were captured on a Lomo camera shooting Agfa Precisa slide film, that was then cross processed.
Artful Dodger /
Identity
Artful Dodger is a clothing brand inspired by the chicanery and youthful discretions of Victorian scallywags. We created a campaign for the brand that spoke to the glory of rebellion in the language of a bygone puritanical age.
Artful Dodger /
Media Event
Artful Dodger is a clothing brand inspired by the chicanery and youthful discretions of Victorian scallywags. We created a campaign for the brand that spoke to the glory of rebellion in the language of a bygone puritanical age.
Artful Dodger /
Collateral
Artful Dodger is a clothing brand inspired by the chicanery and youthful discretions of Victorian scallywags. We created a campaign for the brand that spoke to the glory of rebellion in the language of a bygone puritanical age.
Microsoft Zune /
ZuneZine
We were asked to develop an activation platform for Zune sponsorship of CMJ in New York. In response we designed and published a music magazine for distribution at hip New York stores, news stands and at music venues in the city – promoting Zune event talent and highlights of the CMJ lineup. The magazine was concurrently published outdoors on wild posting sites in and around key music venues to enhance ownership of the event and visibility in downtown Manhattan.
