PlayStation /
GDC 2009 Installation
For the 2009 GDC conference we designed and produced a trade show booth concept based around the brand theme of ‘Community’. Creative direction centered around conversation and was executed as interactive speech bubbles, incorporating quotes from the language of the gaming and social communities to create a unified method of presenting forthcoming hardware and game titles.
We also executed a creatively themed “Blow Up” party, with live headline performance from Janelle Monae, with a supporting cast of DJ’s. The event environment consisted of branded inflatable objects integrated into the venue and surrounding area, alongside indoor and exterior projections of a commissioned short film on ‘inflatable living’.
Nike Train To Be Strong /
Miami
As part of a program of activity delivered against Nike’s Women’s Training brand pillar this showroom installation housed a media event in Miami that presented that seasons collection to select media. The wider activity worked to Communicate relevant product stories and the ‘Train to be Strong’ philosophy. We developed deeper relationships with national media and helped deliver enriching stories.
Nike Train To Be Strong /
Collateral
Invites designed and produced for Nike Women Train To Be Strong Media presentations in Miami and Los Angeles
Nike Train To Be Strong /
Look Book
Look Book and brand imagery created to showcase seasonal Nike Women’s training product. Shot at a high school track in Pasadena by Danielle Levitt the imagery struck a balance between a performance and lifestyle aesthetic. The book and imagery was used to support wider activity executed for the brand in the Women’s Training space.
Nike /
NYC Marathon
The New York Marathon. A triumph of athleticism. Competitors from around the globe run through the fabled Five Boroughs to the plaudits of Gotham’s subjects. Nike asked us to create a marketing collateral piece that would resonate with the runners, something that would make them think, something that would make them smile, something that they would keep. In response we created this customizable postcard pack that allowed the runners to fill in their own blanks.
Casio G’zOne /
Apocalypse Insert
This photo book insert appeared on the front cover of Vice magazine’s Iraq issue. As part of a wider campaign it launched the Casio G’zOne cellphone to the American public. The G’zOne is a phone with a distinct USP. It is virtually indestructible and is tested to military standards against everything man and the elements can throw at it. To underline these product features and target a market that anchors around the outdoors and board sports we embarked on a journey through California’s most extreme environments working to a central theme of Apocalypse. After all, if the world does end abruptly, it will pay to have a robust cellphone.
Dr. Martens /
Originals Campaign
We were asked to develop a global ad campaign to reinvigorate and re-establish Dr. Martens as a relevant and iconic fashion brand appealing to a younger demographic while maintaining the authenticity of the brands heritage messaging. In response the aesthetic of the shoot was grounded in the core principles of authenticity, originality, sex and rebellion. The imagery was shot in two London locations referencing the heritage of the brand. Shot in a loose reportage style the imagery remained relevant and honest. The use of Daisy Lowe as the face for the brand further reinforced the brand’s relevance in the fashion market.
