Outside TV /
Broadcast Identity
Embedded neatly into the creative cascade of our ever exciting internet site you will see to your right a selection of motion graphic vignettes that were created for the launch of Outside Television. Referencing shifting notions of beauty and wilderness the full package contained bumpers, weather pops, lower thirds and everything one would need to broadcast. We like them. They make us think about California. And Colorado.
Nike Sportswear /
We Are Athletics West
The Nike Sportswear Fall / Holiday Collection was inspired by the heritage of the Athletics West running team and the spirit of a new breed of urban runner. We were asked by Nike to create an energy space with mixed media content to articulate the brand and product stories to media. The New York Bridgerunners were selected to be the focus for the content generation.
Photographer Tim Barber was commissioned to capture still imagery of this rogue group of urban athletes as they ran the bridges of New York. The photography was hung inside the space and presented as an editioned 96 page book. The photography was supported by three short format films directed by Tom Phillips. The content was presented alongside a spatial design and installation at The New Museum that took inspiration from bridge materials and structure.
The experience gave visitors an engaging window into the collection and the category. Panoramic views of the Lower East Side provided a direct line of sight to the three bridges that were shot as locations creating a unique synergy between the space, the content and the city.
Microsoft / Kin Events
The Kin phone is for sharing. Sharing friends, photos, updates and life. Designed by Microsoft as the world’s first social phone, unique functionality allows users to tap directly into their social media landscape. We were asked to create a campaign of activity that would communicate the unique features at the heart of the product and get people tweeting, talking, dancing and singing. With all of the above in mind, we created The Spot.
The Spot campaign comprises a series of secret shows by A-list musicians at odd and unexpected locations. We launched in San Francisco with N.E.R.D. playing a parking garage, NYC saw The Spot graced by The Black Keys, Passion Pit and The Ting Tings and there is a lot more to come.
Each show is promoted using selected socialologists who release the show details via social media on the day of the event. Supported by tease projections and wildpostings in the week leading up to the event the combined effect has created huge lines and noise around each event. Each live event is shot and broadcast by a location team lead by director D.W. DeVries with the footage from each show being further used to tease and promote future activity.
Dr. Martens /
DM50 Campaign
April 1st, 2010 marked Dr. Martens’ 50th Anniversary. Known for their classic 8-eye boot, they are a brand that defines individuality and non-conformism. They’ve been adopted by various subcultures throughout their history and continue to be a brand synonymous with rebellion.
In order to reinforce their position in the market, herald their connection with music & youth culture, we created a campaign that was rooted in music in order to reinvigorate wearers of old, challenge current perceptions about the brand & their product as well as introduce new consumers to Dr. Martens.
To leverage their heritage in music, we commissioned 10 contemporary musicians from various genres of music around the world to reinterpret cult classic tracks from the brand’s history. Video directors were then curated to transform the tracks into music videos. The result was a body of work that illustrated the link to youth culture while celebrating their heritage as well as showcased a range of new product that is currently redefining Dr. Martens.
The tracks & music videos were complimented with an intimate documentary on the artists during the recording process. As a digital based execution the hub of the campaign resides on drmartens.com, where all videos can be viewed as well as free track downloads are available.
Edun /
Pre-Fall Fashion Shoot
Founded by Ali Hewson and her husband Bono, Edun is a fashion brand with a mission, a brand known for its timeless and innovative collections, a business driven to bring trade and industry to areas of the world that need it most. 2010 saw the brand moving through an exciting period of evolution. A partnership with LVMH and a new design team lead towards a relaunch of the brand.
We were brought on board to shoot fashion and documentary content centered around the Pre-Fall collection. All the imagery was captured on location in Gulu, Northern Uganda, an area Edun are active in rebuilding after years of conflict. With a crew consisting of Photographers Neil Stewart and Kevin Ito, Director Peter Sutherland and full representation from the core Edun team the shoot captured a wealth of assets for the brand across the pillars that stand at the heart of the brand, fashion and mission.
PlayStation /
Brand Imagery
The pictures that you will find directly to the right of these words were captured for PlayStation. Shot by the irrepressible R.J. Shaugnessy the sequence of images were captured over a 3 day shoot covering studio, domestic and outdoor locations in and around LA. We shot a lot. The images we see here are merely a fraction of the final body of work. We believe in art direction that provides a fluid structure. Parameters are important but they should not be allowed to cage the magic.
Casio Exilim /
Camera, Phone, Book
The Casio Exilim phone is a camera, and a phone, a camera phone, if you will. The phones 5.1 megapixel camera is housed in a waterproof and shockproof unit combining Casio’s ground breaking Exilim and G-Shock technologies. It also captures video. So you can shoot video underwater. The culture of photography has been shifted by the rise of the on-camera phone. Imagery has never been more immediate and omnipresent. We now speak in pictures. To launch the Exilim phone we invited a broad range of photographers and creatives to shoot with the phone over the course of a week. A week in their lives. Putting the phone in the hands of people with a vision underlined the versatility and nuances inherent to phone photography and spotlighted the technical brilliance and cultural resilience of the Casio product. It also made for a wonderful group exhibition and limited edition book. The exhibition opened with much ado regaled with the beautiful and the damned. Media eyes were drawn to a cocktail of art and science with a gamut of coverage falling out the back door. The book itself lives on as a paper testament to the power of pictures procured from a duplicitous source.
Nike Train To Be Strong /
Look Book
Look Book and brand imagery created to showcase seasonal Nike Women’s training product. Shot at a high school track in Pasadena by Danielle Levitt the imagery struck a balance between a performance and lifestyle aesthetic. The book and imagery was used to support wider activity executed for the brand in the Women’s Training space.
Casio G’zOne /
Apocalypse Insert
This photo book insert appeared on the front cover of Vice magazine’s Iraq issue. As part of a wider campaign it launched the Casio G’zOne cellphone to the American public. The G’zOne is a phone with a distinct USP. It is virtually indestructible and is tested to military standards against everything man and the elements can throw at it. To underline these product features and target a market that anchors around the outdoors and board sports we embarked on a journey through California’s most extreme environments working to a central theme of Apocalypse. After all, if the world does end abruptly, it will pay to have a robust cellphone.
