Microsoft / Kin Events
The Kin phone is for sharing. Sharing friends, photos, updates and life. Designed by Microsoft as the world’s first social phone, unique functionality allows users to tap directly into their social media landscape. We were asked to create a campaign of activity that would communicate the unique features at the heart of the product and get people tweeting, talking, dancing and singing. With all of the above in mind, we created The Spot.
The Spot campaign comprises a series of secret shows by A-list musicians at odd and unexpected locations. We launched in San Francisco with N.E.R.D. playing a parking garage, NYC saw The Spot graced by The Black Keys, Passion Pit and The Ting Tings and there is a lot more to come.
Each show is promoted using selected socialologists who release the show details via social media on the day of the event. Supported by tease projections and wildpostings in the week leading up to the event the combined effect has created huge lines and noise around each event. Each live event is shot and broadcast by a location team lead by director D.W. DeVries with the footage from each show being further used to tease and promote future activity.
Casio G’zOne /
X Grain Surfboards
Our film department produced and directed this documentary short that explores the world of Grain surfboards. Grain surfboards are handcrafted from wood, a subject matter that speaks directly to G’zOne’s two core target markets of surfers and craftsmen.
Casio Exilim /
Camera, Phone, Event
The Casio Exilim phone is a camera, and a phone, a camera phone, if you will. The phones 5.1 megapixel camera is housed in a waterproof and shockproof unit combining Casio’s ground breaking Exilim and G-Shock technologies. It also captures video. So you can shoot video underwater. The culture of photography has been shifted by the rise of the on-camera phone. Imagery has never been more immediate and omnipresent. We now speak in pictures. To launch the Exilim phone we invited a broad range of photographers and creatives to shoot with the phone over the course of a week. A week in their lives. Putting the phone in the hands of people with a vision underlined the versatility and nuances inherent to phone photography and spotlighted the technical brilliance and cultural resilience of the Casio product. It also made for a wonderful group exhibition and limited edition book. The exhibition opened with much ado regaled with the beautiful and the damned. Media eyes were drawn to a cocktail of art and science with a gamut of coverage falling out the back door. The book itself lives on as a paper testament to the power of pictures procured from a duplicitous source.
Artful Dodger /
Media Event
Artful Dodger is a clothing brand inspired by the chicanery and youthful discretions of Victorian scallywags. We created a campaign for the brand that spoke to the glory of rebellion in the language of a bygone puritanical age.
Nike Train To Be Strong /
Miami
As part of a program of activity delivered against Nike’s Women’s Training brand pillar this showroom installation housed a media event in Miami that presented that seasons collection to select media. The wider activity worked to Communicate relevant product stories and the ‘Train to be Strong’ philosophy. We developed deeper relationships with national media and helped deliver enriching stories.
G-Shock /
25th Anniversary
To celebrate the 25th Anniversary of the legendary Casio G-Shock watch we delivered a media event that was hosted by Spike Lee and featured a performance by Kanye West at an exclusive venue in New York. A complete timeline of the brands development and history alongside current product line and collaborations from the Casio archive was presented to New York’s most influential members of the press and tastemakers.
Over 59 million people reached with an estimated advertising value of over $1 million dollars. Indivduals that were successful product placed include Chris Brown, Teyanna Taylor, Musiq, Tim Kash, Ellen Degeneres, Chingy, De La Soul, Young Jeezy, Mos Def, Jeffstaple, Nas, Missy Elliott, and Forrest Whittaker. Securing coverage in key media outlets such as: Death + Taxes, Nylon, WWD, DNR, Complex, The Source, XXL, Giant Magazine, The New York Times, men.style.com.
