Outside TV /
Broadcast Identity
Embedded neatly into the creative cascade of our ever exciting internet site you will see to your right a selection of motion graphic vignettes that were created for the launch of Outside Television. Referencing shifting notions of beauty and wilderness the full package contained bumpers, weather pops, lower thirds and everything one would need to broadcast. We like them. They make us think about California. And Colorado.
Nike Sportswear /
We Are Athletics West
The Nike Sportswear Fall / Holiday Collection was inspired by the heritage of the Athletics West running team and the spirit of a new breed of urban runner. We were asked by Nike to create an energy space with mixed media content to articulate the brand and product stories to media. The New York Bridgerunners were selected to be the focus for the content generation.
Photographer Tim Barber was commissioned to capture still imagery of this rogue group of urban athletes as they ran the bridges of New York. The photography was hung inside the space and presented as an editioned 96 page book. The photography was supported by three short format films directed by Tom Phillips. The content was presented alongside a spatial design and installation at The New Museum that took inspiration from bridge materials and structure.
The experience gave visitors an engaging window into the collection and the category. Panoramic views of the Lower East Side provided a direct line of sight to the three bridges that were shot as locations creating a unique synergy between the space, the content and the city.
Edun /
Pre-Fall Fashion Shoot
Founded by Ali Hewson and her husband Bono, Edun is a fashion brand with a mission, a brand known for its timeless and innovative collections, a business driven to bring trade and industry to areas of the world that need it most. 2010 saw the brand moving through an exciting period of evolution. A partnership with LVMH and a new design team lead towards a relaunch of the brand.
We were brought on board to shoot fashion and documentary content centered around the Pre-Fall collection. All the imagery was captured on location in Gulu, Northern Uganda, an area Edun are active in rebuilding after years of conflict. With a crew consisting of Photographers Neil Stewart and Kevin Ito, Director Peter Sutherland and full representation from the core Edun team the shoot captured a wealth of assets for the brand across the pillars that stand at the heart of the brand, fashion and mission.
Edun /
Adam & Eve
God charges Adam to tend the garden in which they live, and specifically commands Adam not to eat from the Tree of Knowledge of Good and Evil. Eve is quizzed by the serpent concerning why she avoids eating off this tree.
Casio G’zOne /
X Grain Surfboards
Our film department produced and directed this documentary short that explores the world of Grain surfboards. Grain surfboards are handcrafted from wood, a subject matter that speaks directly to G’zOne’s two core target markets of surfers and craftsmen.
Dr.Martens /
Freedm Ambient Activity
To promote the Dr.Martens Freedm event at P.S.1. MoMA we purchased 500 objects that referenced creativity. We then painted the objects yellow, the same color as the stitching in Dr. Martens boots, and branded the objects with a sticker. These objects were then placed around downtown Manhattan and Williamsburg in areas that were highly trafficked by the influencer target audience. The same objects were then used to dress the event space and lead people towards it from public transport.