Casio Exilim /
Camera, Phone, Book
The Casio Exilim phone is a camera, and a phone, a camera phone, if you will. The phones 5.1 megapixel camera is housed in a waterproof and shockproof unit combining Casio’s ground breaking Exilim and G-Shock technologies. It also captures video. So you can shoot video underwater. The culture of photography has been shifted by the rise of the on-camera phone. Imagery has never been more immediate and omnipresent. We now speak in pictures. To launch the Exilim phone we invited a broad range of photographers and creatives to shoot with the phone over the course of a week. A week in their lives. Putting the phone in the hands of people with a vision underlined the versatility and nuances inherent to phone photography and spotlighted the technical brilliance and cultural resilience of the Casio product. It also made for a wonderful group exhibition and limited edition book. The exhibition opened with much ado regaled with the beautiful and the damned. Media eyes were drawn to a cocktail of art and science with a gamut of coverage falling out the back door. The book itself lives on as a paper testament to the power of pictures procured from a duplicitous source.
Casio Exilim /
Camera, Phone, Event
The Casio Exilim phone is a camera, and a phone, a camera phone, if you will. The phones 5.1 megapixel camera is housed in a waterproof and shockproof unit combining Casio’s ground breaking Exilim and G-Shock technologies. It also captures video. So you can shoot video underwater. The culture of photography has been shifted by the rise of the on-camera phone. Imagery has never been more immediate and omnipresent. We now speak in pictures. To launch the Exilim phone we invited a broad range of photographers and creatives to shoot with the phone over the course of a week. A week in their lives. Putting the phone in the hands of people with a vision underlined the versatility and nuances inherent to phone photography and spotlighted the technical brilliance and cultural resilience of the Casio product. It also made for a wonderful group exhibition and limited edition book. The exhibition opened with much ado regaled with the beautiful and the damned. Media eyes were drawn to a cocktail of art and science with a gamut of coverage falling out the back door. The book itself lives on as a paper testament to the power of pictures procured from a duplicitous source.
Artful Dodger /
Media Event
Artful Dodger is a clothing brand inspired by the chicanery and youthful discretions of Victorian scallywags. We created a campaign for the brand that spoke to the glory of rebellion in the language of a bygone puritanical age.
Nice Collective
Our West Coast team supported the brand on day-to-day operations with sample collection being held in our New York showroom. We arranged seasonal trips to New York for key brand players to meet editors for showroom or desk-side appointments.
Edun /
Pop-Up Shops
To conceptualize, produce and market two Pop-Up Shops for the ethical fashion label EDUN in San Francisco and Los Angeles with the Fall/Winter 2008 collection.
The projects aim was to build relationships with key retailers and to reignite the EDUN story to core and new consumers.
Marketing emphasis was placed on PR and word of mouth by partnering with the right stores and people “on
the ground” in each city.
G-Shock /
25th Anniversary
To celebrate the 25th Anniversary of the legendary Casio G-Shock watch we delivered a media event that was hosted by Spike Lee and featured a performance by Kanye West at an exclusive venue in New York. A complete timeline of the brands development and history alongside current product line and collaborations from the Casio archive was presented to New York’s most influential members of the press and tastemakers.
Over 59 million people reached with an estimated advertising value of over $1 million dollars. Indivduals that were successful product placed include Chris Brown, Teyanna Taylor, Musiq, Tim Kash, Ellen Degeneres, Chingy, De La Soul, Young Jeezy, Mos Def, Jeffstaple, Nas, Missy Elliott, and Forrest Whittaker. Securing coverage in key media outlets such as: Death + Taxes, Nylon, WWD, DNR, Complex, The Source, XXL, Giant Magazine, The New York Times, men.style.com.
Fred Perry
Fred Perry briefed us to focus our efforts on communications around a brand heritage message to drive awareness through utilizing seasonal collaboration efforts to target specific media groups and maintain news profile.
We undertook a product placement drive developing relationships for the brand with The Kills, Feist, Hayden Christiensen, The Blondelles, Daisy Lowe, Ellen Page and David Bowie.
We achieved a reach of 61 million people across key media including: Nylon, GQ, Esquire, DNR, Details, Fader, Complex, New York Times, Spin, Missbehave, Swindle, XLR8R, Metro.pop, Interview, menstyle.com. distribution increased in the US by 15%
Globe Trotter
Our PR brief from Globetrotter was to focus on placing trade and consumer brand stories to support existing accounts and widen appeal to bigger department stores. Simultaneously we were engaging with editors and stylists to ensure targeted editorial placement in high-end style, travel and business media outlets.
